Residential energy · Premium design
PwrHub USA
A residential generation and storage experience built around whole-home energy planning.
- Next.js build
- Product education
- Quote journey
Report the market response. Not vanity.
No unverified rankings, borrowed logos, or anonymous testimonials. We show the work, define the measurement plan, and report what the market does next.
Selected work
Live systems. Relevant markets. Inspectable execution.
These examples show public design and implementation work. Project attributes are presented as scope—not as ranking, revenue, or lead claims.
Behind the work · Jeremy LaFaver
Strategy becomes design at the screen.
Every system starts with focused, hands-on decisions: organizing search intent, shaping the page hierarchy, refining the visual direction, and protecting the conversion path.
This is the work behind the polished screenshots below—not a stock studio scene.
See the complete process
Artist brand · Immersive experience
Whiskey Nyx
An atmospheric artist and music experience with motion-led storytelling and a distinctive visual identity.
- Next.js build
- Motion design
- Media-led brand system
Smart energy · Interactive education
NRG VPP
A visual explanation of connected homes working together as a more resilient virtual power plant.
- Next.js build
- Interactive media
- Knowledge-base experience
Agency brand · WebGL experience
FullStacks Pro
An experimental agency experience combining cinematic interaction, audio, motion, and three-dimensional visuals.
- Nuxt build
- WebGL visuals
- Immersive interaction
Agency platform · Interactive design
FullStacks Marketing
A high-concept agency platform demonstrating interactive visual systems and full-stack delivery.
- Next.js build
- 3D interaction
- Scalable content system
Heavy equipment · Scalable local SEO
Full Stack Mechanics
A statewide mobile-repair platform combining service, city, educational, and lead-generation architecture.
- Next.js build
- City-service system
- Structured-data templates
Roofing · Local authority
Sky Ridge Roofing
A conversion-focused roofing platform combining service depth, local coverage, project proof, and homeowner tools.
- Next.js build
- Local content clusters
- Estimate funnel
Remodeling · Local lead generation
Patton Home Solutions
A service-led remodeling website for Salt Lake County with clear estimate and project-discovery paths.
- Next.js build
- Service architecture
- Lead-capture paths
Recent screenshot library
More of the work, in context.
These screens show the range of visual systems, service-business journeys, and brand directions we have been shaping. They are references for scope and craft—not outcome claims.
Artist brand · Motion direction
Whiskey Nyx — Press and play
A dark, editorial music experience built around a clear first interaction.
Artist brand · Content system
Whiskey Nyx — Editorial system
A modular visual language for releases, stories, and media-led discovery.
Personal brand · Digital identity
Dansby — Personal brand
A focused personal-brand interface pairing portraiture with a sharp editorial system.
Real estate · Premium conversion
Summit — Luxury mountain homes
A high-end property experience designed to make location, craft, and next steps obvious.
Real estate · Project discovery
Summit — Property portfolio
A visual property grid that lets buyers move from inspiration to individual homes.
Real estate · Editorial presentation
Summit — Story and gallery
A structured story page combining copy, imagery, and qualification paths.
Energy · Interactive education
NRG VPP — Smarter energy
A systems-led energy experience that explains a complex product through visual hierarchy.
Agency · Immersive experience
FullStacks — Launch sequence
A colorful launch direction using motion, contrast, and controlled pacing.
Agency · Brand platform
FullStacks — Digital systems
A high-concept digital platform for explaining capability without losing the next action.
Agency · Editorial interaction
FullStacks — Support system
A restrained interaction study that balances a central visual with supporting proof.
Agency · Motion direction
FullStacks — Motion language
A dark, atmospheric screen system for presenting services as a connected story.
Personal brand · Visual identity
Dansby — Brand system
A clean identity direction with product-like structure and a human focal point.
Personal brand · Social content
Dansby — Social platform
A social-first presentation system designed for repeated content and clear recognition.
Fitness · Service presentation
Dansby — Training platform
A confident offer page that organizes training, lifestyle, and program decisions.
Fitness · Conversion design
Dansby — Strength and confidence
A direct, high-contrast landing page focused on confidence and action.
Fitness · Program architecture
Dansby — Performance programs
A brand system that gives multiple programs a consistent, recognizable frame.
Home service · Local lead generation
Local service — Gutter cleaning
A service-area page pairing a real property context with an immediate customer path.
Roofing · Product education
Roof system — Technical education
A technical visual system that turns an unfamiliar roof assembly into an understandable choice.
Residential energy · Premium design
PwrHub USA — Home energy
A whole-home energy experience built around education, confidence, and planning.
Solar · Local authority
Sky Ridge — Residential solar
A local-service homepage that leads with the customer outcome and supporting proof.
Remodeling · Local lead generation
Patton — Home remodeling
A remodeling experience that makes service scope, territory, and inquiry paths clear.
Social content · Brand system
Social campaign — Team and culture
A social campaign direction using repetition, personality, and a strong editorial frame.
Social content · Content direction
Social campaign — Platform proof
A reusable social composition for showing people, capability, and brand character.
Screenshots were captured from recent public work and internal design references. Availability, content, and third-party platform behavior can change after launch.
The VPP Local Authority Engine turns local market opportunity into a complete, measurable acquisition foundation.
No unverified rankings, borrowed logos, or anonymous testimonials. We show the work, define the measurement plan, and report what the market does next.
A complete system—not a disconnected tactic
Visibility, positioning, conversion, and measurement work together. Every page and platform action has a defined role in helping the right local customer find, understand, and contact the business.
What the work includes
Search visibility baselines
Search visibility baselines is scoped from real market demand and connected to the website, local visibility, conversion, and measurement plan.
Landing-page and query coverage
Landing-page and query coverage is scoped from real market demand and connected to the website, local visibility, conversion, and measurement plan.
Call and form source tracking
Call and form source tracking is scoped from real market demand and connected to the website, local visibility, conversion, and measurement plan.
Conversion-rate reporting
Conversion-rate reporting is scoped from real market demand and connected to the website, local visibility, conversion, and measurement plan.
Lead-quality feedback
Lead-quality feedback is scoped from real market demand and connected to the website, local visibility, conversion, and measurement plan.
Prioritized next actions
Prioritized next actions is scoped from real market demand and connected to the website, local visibility, conversion, and measurement plan.
The three-phase process
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1. Phase
Launch: Build the foundation
Turn your real-world reputation into a credible, measurable digital presence built to convert.
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2. Phase
Build authority: Earn local relevance
Expand the signals that help customers—and search engines—understand where you work and why you are credible.
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3. Phase
Scale: Compound what works
Use real search, call, and conversion data to deepen coverage in the opportunities that matter.
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4. Phase
Measure and improve
Initial 20–30 high-priority pages
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5. Phase
Report and prioritize
Review-acquisition workflows
Built for established service businesses
Can customers find you?
Can customers find you? is defined against the starting baseline and reviewed in the context of service fit, territory, and qualified opportunity.
Does visibility create action?
Does visibility create action? is defined against the starting baseline and reviewed in the context of service fit, territory, and qualified opportunity.
Does the lead fit the business?
Does the lead fit the business? is defined against the starting baseline and reviewed in the context of service fit, territory, and qualified opportunity.
What should improve next?
What should improve next? is defined against the starting baseline and reviewed in the context of service fit, territory, and qualified opportunity.
Investment
Implementation
$4,500
starting implementation
Growth management
$1,500/mo
starting ongoing growth management
Exact scope
Market-based
Exact scope and investment depend on your market, competition, service mix, and starting point.
Ownership and transparency
Client-owned foundation
Core accounts and completed assets are organized around your ownership.
Pages with a purpose
Expansion follows real customer intent and legitimate market opportunity.
One accountable system
Website, local search, content, profile work, and tracking share one strategy.
Truth over theater
No invented proof, fake urgency, unsupported credentials, or ranking guarantees.
Frequently asked questions
Clear answers about measurement & results standards.
Do you guarantee Google rankings?
No. No provider controls search results. The objective is to compete for top local visibility through a sound, transparent system and improve it using measured performance.
What do we own?
You own the completed website and content created for your engagement, and your company should control its domain, hosting, analytics, Search Console, and business profile access. Any third-party licensing is disclosed.
How is success measured?
We establish baselines and track visibility, landing-page traffic, calls, forms, conversion actions, lead quality, and market coverage. Reporting separates activity from meaningful business outcomes.
Can you improve an existing site instead of replacing it?
Yes, if its platform, access, performance, architecture, and ownership support the strategy. The market analysis identifies what is worth keeping and what is holding growth back.
